Tuesday, May 16, 2017

When you hire an advertising agency

When you hire an advertising agency you are putting your business in the hands of an expert in the field.  You are creating more time for yourself to focus on the vision of your company.

Many people hire an advertising agency to provide a different perspective and plan with your marketing and branding.  An Advertising Agency can provide an unbiased view of the marketplace, thus more efficiency in your return on investment (ROI).  You are also eliminating numerous reps from different mediums calling on you, and of course every one of them will tell you their product is the best in the market.

You hire an advertising agency to free up time.  Most small businesses don't have a marketing department.  You are gaining expertise and someone who has close ties with research, tools, and knowledge in the industry that many small business don't have.

When you hire an agency you are putting your marketing and advertising in the hands of someone who really cares.  A big portion of their business is built on referrals, and doing the best they can for your business is the ultimate goal.

Monday, February 13, 2017

This is Sun Valley

It has to be one of my favorite spots in the continental United States.  It has everything the outdoors person would want, and beauty second to none.

This is Sun Valley, Idaho.

My trip this last weekend was a last minute one, a time to do some homework before the Great Wives Ski Trip coming up on February 24th, and a chance to spend some quality time with me.  It's needed sometimes you know.  Unfortunately for me history was made, Bald Mountain was closed two days in a row because of avalanche danger, the first time in over 25 years.  We made up for it with two great days of skiing on Saturday and Sunday, you would never know it poured down rain two days in a row, this is the beauty of Sun Valley.  It's hard to find a resort anywhere that does a better job of grooming their slopes.

Ketchum is more of a dinner town, unless you want to shop for expensive items, one of the draws to Sun Valley for the high affluent one.   There's plenty of great restaurants to choose from, Ketchum Grill, The Pioneer Saloon, and Michel's Christiania Rest, I had the pleasure of enjoying fine dining at all of them.  I enjoyed some live music at the newest addition to Ketchum, The Limelight Hotel, a spectacular modern beauty situated in the middle of town with an Aspen flare.  It brought some controversy to the town when it was being built, but as my friend John said, "it brings us a city we didn't have".
Live music at the Limelight

I had a chance to catch up with John from the good ol' days, he is a great ambassador for the town and the mountain.  38 years in Ketchum can accumulate a lot of good history. We told a few old stories too.  Some not worth sharing.
The Lookout with John
 It was awesome to catch up with my cousin Susie, who lives in nearby Bellevue.  We shared some cocktails at legendary Whiskey Jack's, she even brought her friend who has settled in nicely in Hailey from Wenatchee, WA.
Susie and Me
 We capped off our visit with a nice day of skiing on Saturday, and lunch at the legendary Roundhouse, situated halfway up the mountain from the River Run Gondola.  I felt like a local on Sunday morning with my friend Steve.  We skied hard from 9am until 11.  That's all you need on this mountain.  It's about as good as it gets.

It's Monday morning and my legs are sore.

This is Sun Valley.

Tuesday, November 29, 2016

This Toast Is Just For You

They say it’s the season to be merry
With the holidays on the way
For some it’s empty, some it’s full
And some it’s held at bay

The snow is coming hopefully soon
Them boards are packed and ready
The workload won’t seem to go away
Business is sound and steady

As we look ahead to another year
Our sights with hope and glee
Times are a changing fast
With anticipation we will see

There’s always a ton to be thankful for
Combined with hurt and loss
We all keep charging straight ahead
You have to when you’re the boss

So as we enter winter time
We cherish those we miss
They’re in our thoughts, hopes and dreams
And we seal it with a kiss

So thank you to our clients,
Our friends and family too
We’re holding our glass high and proud
This toast is just for you

Happy Holidays!

Sunday, November 27, 2016

Mission Accomplished on Thanksgiving Weekend

There's lots of ways to describe this Thanksgiving long weekend.  An action packed Thanksgiving Day, followed by a debacle at the Apple Cup in Pullman.  Winning is a bonus these days so I didn't go in with many expectations, and there's nothing better than traveling in style.

Traveling in style
I can't think of a better way to go to the game than in a Mercedes Van, especially when you are equipped with a small keg, two big screen TVs on both sides, and plenty of wine.  Not to mention the party cooler I packed with some treats that everyone liked.  It's funny how the littlest things can make the world go round.

A trip to Pullman isn't complete unless you stop at Sonny's in Washtucna for a burger on the way back.   The kind where the grease runs down your forearm.  It doesn't get much better than that.  It's all about sharing on Cougar Football Friday.  I know the two gals that sampled
a bite of my burger sure appreciated it.  It was fun had by all, despite the loss.  There were many sporting a glow on this night.  Football really is a side show for Cougar fans.

Thanksgiving weekend is all about football, spending time with family and friends, and rest and relaxation.

Mission accomplished.

Tuesday, November 22, 2016

A Special Thank You

This November marks the 9th anniversary of Mooreshots.  This is a perfect time to give thanks to our past and present clients, and employees as we approach the Thanksgiving holiday.  We continually tell our clients and partners there's nothing more powerful than telling your story, so here is ours.

When we embarked on this journey in November 2007, we never had ambitions of being an advertising agency.  We started with an upscale direct mail product called GlossPak, and the next thing we knew we had 12 agency clients under contract.  At that time it was too much to do both, the early mornings, late nights, and long hours were just too much.  GlossPak was put on the back burner and we hit the ground running.

At Mooreshots Direct, we like to consider ourselves a 'boutique' agency.  We believe we can give more value to our clients with one-on-one attention, and be as efficient as possible with their advertising budgets.

What we are most proud of is we have built our business on referrals.   There is no bigger compliment than a referral from a client or friend.  We have never chased business, and don't intend to.  Mooreshots Direct always wants to make sure it's a good fit in the client/partner relationship.

As we approach 2017 many businesses are inundated with many mediums to choose from.  With the resurgence of Digital in the media world, many are feeling pressure to try as many things as possible.   At times it can be overwhelming for the advertiser.  This is where we come in.  Our job and our mission is to provide you the most creative,  and efficient way of utilizing your advertising dollars.  We take great pride in our mission statement, and will continue to follow it every day.

Our BUSINESS is advertising
Our GOAL is gaining market share for our clients
Our MISSION is the constant pursuit of excellence

Mooreshots Direct has helped a wide variety of clients over the past nine years, and will continue to do so.  We will work hard every day and do our very best to brand your product or service in the most resourceful way possible.  Because of our boutique agency approach, we are also timely in every promotion and take great pride that we very seldom miss a deadline.  This gives peace of mind to our clients and one less thing for them to stress about.

I want to personally thank my former employees for their hard work, support, and dedication.  Their loyalty has helped make us what we are today.  I am truly honored and have learned a great deal from each and every one of you.  I also want to thank my former partner Danny Traffas.  Without you I wouldn't be where I am today.

A big thanks and a Happy Thanksgiving,

Tom Moore
Mooreshots Direct, Inc.

Monday, April 11, 2016

The Agony of Defeat at the Masters

It was another history making Masters Sunday.  While the Golf Channel was already writing everyone off except Jordan Spieth after day one, it took 72 holes to decide the winner, in one of the biggest meltdowns in Masters history by the world's number two player.

Jordan experienced what all of us golfers go through, only us amateurs do it more frequently, which is why we aren't playing on the weekends on the PGA Tour.

This will be talked about for years and it will be interesting to see how if affects the young Texan.  T.C. Chen was never the same after his double hit chip in the '85 US Open.  Greg Norman never really recovered either after his meltdown at the Masters, eventually falling to Nick Faldo after building a huge lead after day 3.  Doug Sanders earned unfortunate notoriety for taking four shots from just 74 yards on the final hole of the 1970 British Open at St. Andrews, when he missed a 3 foot putt to win--he lost by a single shot the next day in a playoff with Jack Nicklaus.

Enter Danny Willett.  A virtual unknown to many in the golfing world--but those of us that know golf know he had a rhythm going on Sunday and you could feel that he was on his way to something special after Spieth's collapse on 12.

Sunday's final round was a true testament to the game of golf and how hard it can be under pressure. 

It also proves how cruel the sport can be, even to the best players in the world.

Sunday, February 14, 2016

This is Whistler, and I'm an American Skier

Peak 2 Peak
It has been rated the top ski destination in the world.  Two mountains, unbelievable terrain, a village to die for, and people from all over the world.

It's the home of the Peak 2 Peak, the highest and longest lift in the world.

This is Whistler, BC.

My first trip there was memorable to say the least.  I realized it's a young persons world, but it wasn't stopping us.  We fully embraced what the village had to offer with our ski-in, ski-out condo that looked right out at both gondolas that take you to either Blackcomb or Whistler.

Choose your pain, both are awesome.

The T Bar (right)
Whistler, BC is just a 7 hour drive from our Tri-Cities home and you will find everything you ever wanted in a ski resort, and more.  All levels of skiers and snowboarders were there, some of which probably didn't belong, but that's the beauty of the sport.  My friend fell off the steep T-Bar twice, but it wasn't stopping him.   I still can't stop laughing at the expressions on the faces of the folks in the ski line when it happened.   It was like everything in the world stopped, many of the people looked like they stopped breathing.  It wasn't the first time he fell off that lift, we never saw him again on the hill that day, and I probably don't blame him.  I rode up to the top with a young gal from San Diego,  who was shivering the whole way up the lift.  Many would understand considering the average temperature in San Diego is 78 degrees year round.  When I saw her take a couple turns I was thinking she probably wished she was still there.

But that's the beauty of skiers and snowboarders.  There's no fear when you get up on the mountain, it brings out the tenacity in so many of us.

We ate seafood, Italian, Thai, you name it, we even munched on popcorn with truffle oil while we were enjoying a night cap after a wonderful meal.   We had oysters on the half shell, we enjoyed Poutine, a Canadian comfort food tradition.  We drank wine from all over the world.  We met people from all over the globe.  The world is much better than the media makes it out to be.
The line on Family Day

Canada has a holiday called "Family Day".  The lines that day reflected it after one of the gondolas broke down.  The line stretched all the way through the village.  That was an easy fix, we proceeded to down three bottles of bubbly.  We learned quickly it probably wasn't a good idea for these 50-something legs, but heck, we are American skiers.

Bulldog (Margarita with a splash of Corona)
The weather changes quickly at Whistler-Blackcomb because of its coastal location.  Our final day we were eating lunch at the top of Whistler and when we returned to our skis it was raining.  We took a cruiser all the way to the village to a jam packed Longhorn Saloon.  It was Super Bowl Sunday. We were soaked.  Time for a "Bulldog" to take the edge off the day.  Time to reflect on another great day.

This is Whistler, and I'm an American Skier.